Friday, June 5, 2009

Check out Newton Shoes


Very cool--Newton Shoes. Check them out.

ACTION/REACTION TECHNOLOGY™

The genius behind the Newton running shoes is the patented Action/Reaction Technology™. When using the ultra-efficient Land-Lever-Lift midfoot or forefoot running gait, the technology absorbs and then returns your own energy back to you. It's not fancy technospeak, and it's no gimmick. It's a revolutionary way of building a running shoe based on Sir Isaac Newton's third law of motion – "For every ACTION, there is an equal and opposite REACTION." Loosely translated, it means you get a boost of forward energy with every single stride you take.

How it Works

When your midfoot/forefoot LANDS on the ground, the technology's four external actuator lugs are pressed into hollow chambers inside the shoe's midsole via an elastic membrane. (ACTION). This movement is the shock absorption part of the system. The highly energized membrane supporting the lugs causes them to load up with energy.

As your forefoot levers inside the shoe, the lugs release their stored energy and LEVER you forward.There is a final burst of energetic return (REACTION) from the Action/Reaction Technology™ as you LIFT your knee and begin a new stride.

Most running shoes use various forms of air, gel, foam or plastic to counteract the foot's impact and response with the ground. But none of these materials capture and return energy with the liveliness of our responsive Action/Reaction Technology™. We've spent over 12 years researching, developing and refining our technology. With independent laboratory testing, 9 US Patents (other US and foreign patents pending), world records and PR's, Newton shoes are showing results superior to any other running shoe technology.

Sir Isaac Newton's third law of motion is the inspiration for our Newton Action/Reaction Technology. Replacing the foam and inherent energy loss of traditional running shoes.

The Motion continues to make its mark as the leading lightweight high-performance midfoot/forefoot stability trainer. With improved durability in the heel, a new high-rebound midsole material and anatomically designed forefoot strapping, the Motion offers an improved ride with greater stability, durability and fit. A medial (support) post extends from the arch area to the metatarsal heads to combat early and late-stage pronation. It features Newton’s Action/Reaction Technology™ in the forefoot and an advanced rearfoot design aimed at maximizing forward propulsion and optimal running form. Independent studies prove this technology, in conjunction with the LAND-LEVER-LIFT running technique, provides less stress on a runner’s joints, muscles and tendons.

UPPER

  • Highly breathable, fast-drying,open air mesh
  • Minimal anatomical support strapping
  • Bilateral stretch panels for comfort and fit

MIDSOLE

  • High rebound light-weight midsole offers firm cushioning
  • Medial posting to control early to late-stage pronaton
  • Biomechanical forefoot plate and flex grooves to increase communication between foot and the ground

OUTSOLE

  • Carbon rubber heel for increase durablilty
  • Rearfoot technology cradles the heel as the foot settles for protection and cushion
  • Forefoot Action/Reaction Technology

GREEN FEATURES

  • 100% recycled laces, webbing, insole top cover
  • 100% recycled box, packaging
  • 10% recycled outersole rubber
  • Protective enough to run fast paced long training runs and reliable enough to run 5K to marathon races
  • Superior forefoot cushioning and propulsion
  • Less impact = less fatigue and less muscle damage to go farther and faster
  • Shoes fit true to your current running shoe size
  • Wear over time will occur with Newton Running shoes
  • With every shoe there is an adjustment period; learn more about adjusting to the shoe

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